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专利名称：SOFTWARE AGENT FOR FACILITATING
ELECTRONIC COMMERCE TRANSACTIONSTHROUGH DISPLAY OF TARGETEDPROMOTIONS OR COUPONS
发明人：Ravi N Bala,Dana B Hoffer,Todd H
Radel,Christopher G Connolly
申请号：US11163028申请日：20051003
公开号：US20060015405A1公开日：20060119
专利附图：
摘要：A software agent for locally tracking a user's network interaction, such as webbrowsing, and providing targeted promotions with optional coupons to the user. Themonitoring involves use of a downloaded file of network addresses and words
potentially tailored to each individual user. The software agent locally compares networkaddresses and content of web sites accessed and search terms entered against thestored addresses and key words in the file. Upon detecting a match, the software agentcontacts a system server to obtain a promotion with an optional coupon for the match,and displays an indication of the promotion or coupon to the user, providing the userwith the option to view, decline, save, or defer the promotion. The user is provided withredeemable credits for viewing promotions, visiting the site of a merchant offering thepromotion, completing a transaction, and spending at least a threshold dollar amount.The coupons can include coupons targeted to users geographically close to particularmerchants so that the coupons can be printed and redeemed at the merchant's
establishment. Transactions related to the promotions, whether completed online or in-store, are confirmed to demonstrate the efficacy of the promotions, award additionalloyalty rewards to a user's account, or to compensate an advertiser or affiliate.
Confirmation of in-store transactions may be accomplished by accessing transaction datarouted through third-party payment networks used for credit and debit cardtransactions and cellular phone transactions and the like.
申请人：Ravi N Bala,Dana B Hoffer,Todd H Radel,Christopher G Connolly
地址：Blue Bell PA 19422 US,Wallingford PA 19086 US,Phoenixville PA 19460US,Harleysville PA 19438 US
国籍：US,US,US,US
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