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专利名称：Software agent for facilitating electronic
commerce transactions through display oftargeted promotions or coupons
发明人：Ravi Narayan Bala,Dana Bryan Hoffer,Todd
Harris Radel,Christopher George Connolly
申请号：US099490申请日：20010912
公开号：US20020056091A1公开日：20020509
专利附图：
摘要：A software agent for locally tracking a user's network interaction, such as web
browsing, and providing targeted promotions with optional coupons to the user. Themonitoring involves use of a downloaded file of network addresses and wordspotentially tailored to each individual user. The software agent locally compares
addresses of sites accessed and words used in searching to the stored addresses and keywords in the file. Upon detecting a match, the software agent contacts a system server toobtain a promotion with an optional coupon for the match, and displays an indication ofthe promotion or coupon to the user, providing the user with the option to view ordecline the promotion. The user is provided with redeemable credits for viewingpromotions, which can include transferring the user to a site of a merchant offering thepromotion. The coupons can include coupons targeted to users geographically close toparticular merchants so that the coupons can be printed and redeemed at themerchant's establishment.
申请人：BALA RAVI NARAYAN,HOFFER DANA BRYAN,RADEL TODDHARRIS,CONNOLLY CHRISTOPHER GEORGE
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