商务英语教学大纲

教学内容

Unit 1介绍 一、学习目的与要求

1.了解商务信函的格式和主要部分 2.理解商务信函写作的原则 二、内容

1. Layout of Envelopes 2. Layout of Letters 3. Formats of Letters 4. Sample Letters 5. Writing Skills 6. Online Practice

Unit 2建立业务关系

一、学习目的与要求

1. 了解建立贸易关系的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

1． General Introduction 2． Sample Letters

① To a Chamber of Commerce

② An Exporter’s Proposal to Start Business ③ An Importer’s Proposal to Start Business ④ A Manufacturer’s Inquiry About Business Prospect ⑤ A Commission Agent’s Offer of Service ⑥ An Importer’s Offer of Sole Agency Service 3. Writing Skills 4. Online Practice

Unit 3 资信查询

一、学习目的与要求

1. 了解资信查询的基本知识 2. 掌握资信查询信件的相关表达方式 3. 能够撰写此类信函 二、内容

1. General Introduction 2. Sample Letters

① An Inquiry About a Company ② A Favorable Reply ③ An Unfavorable Reply

④ An Inquiry About Credit and Status ⑤ An Inquiry About Credit Information

⑥ An Inquiry About Financial and Credit Standing 3. Writing Skills 4. Online Practice

Unit 4 询盘和回复

一、学习目的与要求

1. 了解询价和回复的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

A. Letters of Inquiry 1. General Introduction 2. Sample Letters

① An Inquiry About Women’s Blouses and Sweaters ② An Inquiry About Toys ③ An Inquiry About Shipment ④ A Further Inquiry 3. Writing Skills 4. Online Practice B. Letters of Reply 1. General Introduction 2. Sample Letters

① A Reply to the Inquiry About Women’s Blouses and Sweaters

② A Reply to the Inquiry About Toys ③ A Reply to Shipment Inquiry ④ A Reply to the Further Inquiry 3. Writing Skills 4. Online Practice

Unit 5 促销

一、学习目的与要求

1. 了解促销信的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

1. General Introduction 2. Sample Letters A. Direct Mail Letters ① To Individual Buyers ② To Companies B. Retail Letters ① To a Company ② To Individual Buyers C. Sales Promotion Letters ① To Companies ② To Individual Buyers 3. Writing Skills 4. Online Practice

Unit 6 发盘与还盘

一、学习目的与要求

1. 了解发盘与还盘的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

A. Offer Letters 1. General Introduction

2. Sample Letters

① A Firm Offer of Women’s Blouses and Sweaters ② A Firm Offer of Animal Toys ③ A Non-firm Offer of Teas

④ A Non-firm Offer of Bedding Products 3. Writing Skills 4. Online Practice B. Counter-offer Letters 1. General Introduction

2. Sample Letters

① Counter-offer on Discount ② Counter-offer on Delivery ③ Requesting Guaranteed Prices ④ Counter-offer on Quantity 3. Writing Skills 4. Online Practice

Unit 7 订购与确认订购

一、学习目的与要求

1. 了解订单与确认书的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

A. Order Letters 1. General Introduction 2. Sample Letters

① Ordering Women’s Blouses and Sweaters ② Ordering Toys ③ Ordering Men’s Shirts ④ Ordering Bedding Sets 3. Writing Skills 4. Online Practice B. Confirmation Letters 1. General Introduction

2. Sample Letters ① Confirming an Order ② Confirming an Order ③ Confirming an Order ④ Confirming an Order 3. Writing Skills 4. Online Practice

Unit 8 支付

一、学习目的与要求

1. 了解支付方式的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

1. General Introduction 2. Sample Letters ① Payment by C/D ② Payment on D/P Terms ③ Payment Against Acceptance ④ Draft at Sight

⑤ Urging Establishment of L/C ⑥ Requesting to Amend L/C 3. Writing Skills 4. Online Practice

Unit 9 包装 一、学习目的与要求

1. 了解包装的基本知识

2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

1. General Introduction 2. Sample Letters ① Packing Requirements

② Packing Requirements ③ Packing Requirements

④ Information About Shipment and Packing ⑤ Packing Requirements 3. Writing Skills 4. Online Practice

Unit 10 装运

一、学习目的与要求

1. 了解装运的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

1. General Introduction 2. Sample Letters

① Expediting Shipment

② Giving Shipping Instructions ③ Changing Shipping Instructions ④ Notifying Shipment

⑤ Requesting Earlier Delivery

⑥ Denying Request for Earlier Shipment 3. Writing Skills 4. Online Practice

Unit 11海运保险

一、学习目的与要求

1. 了解运输和保险的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

1. General Introduction 2. Sample Letters

① Requesting Insurance

② Giving Information About Insurance

③ Negotiating Insurance Policies ④ Lodging a Claim

⑤ Offering an Insurance Quote ⑥ Accepting the Insurance Rate 3. Writing Skills 4. Online Practice

Unit 12索赔与理赔

一、学习目的与要求

1. 了解索赔与理赔的基本知识 2. 掌握相关表达方式,读懂相关信函 3. 能够撰写此类信函 二、内容

A. Claim Letters 1. General Introduction 2. Sample Letters ① A Late Delivery ② A Damaged Delivery ③ An Insufficient Delivery ④ Wrong Products 3. Writing Skills 4. Online Practice B. Adjustment Letters 1. General Introduction 2. Sample Letters ① Delayed Shipment ② A Claim for Damage ③ Wrong Quantity ④ Incorrect Items 3. Writing Skills 4. Online Practice